PRIVACY POLICY

Updated: August 26, 2025
Company: ESIS US Inc., 1007 N Orange St, Wilmington, DE, 19801, USA Contact: legal@altersai.com
Alters AI Inc. (“Alters AI,” “we,” “us,” or “our”) provides technology and services that power digital-twin fan experiences. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit AltersAI.com (the “Site”), contact us, or otherwise interact with us online. If you use a creator’s or brand’s mobile app or service that’s powered by Alters AI, the creator/brand is usually the data “controller” for end-user interactions inside their app, and we act as their “processor”/“service provider.” In those cases, the creator/brand’s privacy policy governs. This Policy covers your use of our Site and our direct business contacts with you.
1) Information We Collect
A. Information you provide to us
  • Contact details (name, email, company, role) when you subscribe to updates, request a demo, or email us;
  • Content of messages you send us (support requests, demo questions, investor inquiries);
  • Preferences (marketing opt-ins, communication choices).
B. Information we collect automatically
  • Usage data (pages viewed, links clicked, referring/exit pages, timestamps);
  • Device & log data (IP address, browser type/version, OS, language, general location inferred from IP, error logs);
  • Cookies and similar technologies (pixels, local storage) to remember settings and analyze traffic. See Cookies & Tracking below.
C. Information from third parties
  • Business/contact enrichment (public business profiles, conference attendee lists, partners);
  • Analytics & ad partners who provide aggregated metrics about Site usage.
We do not intentionally collect sensitive personal information via the Site (e.g., health, precise geolocation) and we do not knowingly collect information from children (see Children’s Privacy).
2) How We Use Information
  • Provide and operate the Site, troubleshoot, and improve performance;
  • Respond to inquiries, demo requests, and support tickets;
  • Communicate about news, product updates, events, and opportunities (you can opt out anytime);
  • Analyze Site usage and improve content, design, and security;
  • Protect against fraud, abuse, and security incidents;
  • Comply with legal obligations and enforce our terms.
3) Legal Bases (EEA/UK Visitors)
  • Performance of a contract (responding to your requests);
  • Legitimate interests (Site operation, analytics, security, B2B outreach balanced with your rights);
  • Consent (non-essential cookies/marketing where required);
  • Legal obligation (record-keeping, compliance).
4) How We Share Information
  • Service providers/Processors (hosting, CDN, security, analytics, CRM, email delivery) under contracts that restrict their use to our instructions;
  • Business partners (e.g., event co-hosts) when you opt in or it’s reasonably expected (we’ll tell you at collection);
  • Corporate transactions (merger, acquisition, financing, or sale of assets) subject to appropriate safeguards;
  • Legal and safety (to comply with law or protect rights, safety, or security).
We don’t sell your personal information for money. For US state privacy laws, some Site analytics/ads may be considered “sharing” or “targeted advertising.” See Your Privacy Choices.
5) Cookies & Tracking
We use cookies and similar tech to:
  • Remember preferences (e.g., cookie banner choices);
  • Measure traffic and performance (aggregate analytics);
  • Improve the Site.
Where required, our banner lets you accept, reject, or manage non-essential cookies. You can also control cookies in your browser settings. Blocking some cookies may impact Site functionality. “Do Not Track” signals aren’t consistently honored by industry standards, so we currently don’t respond to them.
6) Data Retention
We keep personal information only as long as needed for the purposes described above, including:
  • Inquiries/support: typically 24 months from last interaction;
  • Marketing lists: until you unsubscribe or your email bounces;
  • Logs/analytics: kept for operational and security periods that are reasonable and proportionate.
We may retain data longer if required by law, to resolve disputes, or enforce agreements.
7) International Data Transfers
We are based in the United States. If you access the Site from the EEA/UK or other regions with data laws, your information may be transferred to and processed in countries that may not provide the same level of protection. When required, we use Standard Contractual Clauses and implement appropriate safeguards.
8) Security
We use administrative, technical, and organizational measures appropriate to the nature of the information we process (e.g., HTTPS, access controls, logging). No method of transmission or storage is 100% secure; we cannot guarantee absolute security.
9) Your Privacy Rights
Depending on your location, you may have the right to:
  • Access and receive a copy of your personal information;
  • Correct inaccurate data;
  • Delete your information;
  • Restrict or object to certain processing;
  • Withdraw consent where processing is based on consent;
  • Portability (receive data in a portable format);
  • Appeal a decision if we deny a request (US states where applicable).
You may also have the right to opt out of the “sale,” “sharing,” or targeted advertising use of your personal information, limit the use of certain sensitive data, and we don’t knowingly process personal information for automated decisions that produce legal or similarly significant effects via the Site. Email legal@altersai.com with your request and the region you’re in. Authorized agents may submit requests where permitted by law with proof of authorization.
10) Children’s Privacy
The Site is intended for adults and is not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If you believe a child provided us personal information, contact legal@altersai.com and we’ll delete it.
11) Third-Party Links
Our Site may link to third-party sites or services. Their privacy practices are governed by their own policies. Please review them before providing personal information.
12) Changes to This Policy
We may update this Policy from time to time. The “Effective date” shows the latest version. Material changes will be highlighted on the Site or sent to you if legally required.
13) Contact Us
Alters AI Inc., 1007 N Orange St, Wilmington, DE, 19801, USA. Email: legal@altersai.com. If GDPR/UK GDPR applies to you: you also have the right to lodge a complaint with your local supervisory authority. We are evaluating whether an EU/UK representative is required; until then, please contact us directly at legal@altersai.com.
14) Region-Specific Disclosures (Summaries)
California (CCPA/CPRA):
  • Categories collected: identifiers (e.g., email/IP), internet activity (Site usage), geolocation (approximate, from IP);
  • Sources: you, your device/browser, third-party analytics;
  • Business/commercial purposes: provide/operate Site, analytics, security, communications, marketing;
  • Disclosure: to service providers/processors and as otherwise described above;
  • “Selling” personal information for money: No. “Sharing” for cross-context behavioral advertising: Possible via analytics/ads;
  • Your rights: know/access, delete, correct, opt-out of sharing/targeted ads, non-discrimination. Submit at legal@altersai.com.
15) Your Privacy Choices
  • Unsubscribe from marketing: use the link in any email or contact legal@altersai.com;
  • Cookie choices: manage via our banner or your browser settings;
  • Opt-out of targeted advertising/data “sharing” (US states): contact legal@altersai.com and we’ll honor your request for Site interactions tied to your identifiers (email, cookies);
  • Note about creator/brand apps powered by Alters AI: if you use a creator’s or brand’s app, that experience is generally governed by the creator/brand’s privacy policy. We process those end-user interactions under their instructions, and we do not use that content for our own independent marketing purposes.
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